2019 Air Results: Wide Receivers

Eric Hardter

Back in 2014, as a wide-eyed dynasty optimist with time to kill, I descended into metrics madness trying to find a new way to better quantify receiving output. The result was the creation of the Adjusted Improvement Ratio, or AIR for short. This metric sought to contextualize inter-squad differences in order to place players onto a common pedestal, accounting for differences in efficiency between respective NFL offenses. By doing so, apples could be compared to apples, as opposed to attempting to differentiate between receiving results stemming from Patrick Mahomes dimes relative to Mitchell Trubisky YOLO bombs.

But instead of explaining the concept anew, I’ll defer to my past self to explain AIR, its derivation, and its purpose:

“AIR masks individual deficiencies by taking nearly every pertinent factor into account, including sample size, efficiency and the scope of a team’s offense.

To tabulate AIR, I created and followed the following formula:

AIR = % of Team’s PPR Receiving Points / % of Team’s Targets

The calculated ratio can then determine if a player was able to operate above the mean level of production for his offense. It also provided an answer as to whether a player’s fantasy points correlated to the volume of targets he received. Put another way, AIR describes a pass catcher’s impact relative to his team, as well as the efficiency at which he operated.

I know I’ve said a mouthful, and there’s only so much that can be described about metrics before the actual numbers are used. So in order to provide a sample of AIR in action, let’s consider the Browns’ Josh Gordon and his sterling 2013 campaign. In order to enact AIR, we first need to know how many PPR points were available to the Cleveland pass catchers:

Team Receptions Team Receiving Yards Points from Yards Team TDs Points from TDs Team PPR Points
379 4372 437.2 26 156 972.2

 

As the table above shows, this number can be generated by taking the quarterback data and converting it to how the points would be scored relative to pass catchers. Each reception is worth one point, each yard is worth 0.1 points, and of course every touchdown is worth six points. For the Browns, this amounted to 972.2 possible points. As Gordon was responsible for 314.4 of these points, his numerator for the AIR equation stands at 32.3%.

The denominator is more straightforward. Browns’ quarterbacks attempted 681 (!) total passes, 159 of which were directed at Gordon. Therefore his AIR denominator (% of team targets) stands at 23.3%. Dividing the two numbers results in an AIR of 1.39 for the budding superstar, and also helps qualify the metric as a whole – the bigger the AIR, the better. AIR ratings approaching 1.0 (or below) represent expected, or subpar production.”

The original work can be found here, when I rolled through the results of the 2013 NFL season. Additional work was performed in subsequent iterations but has lamentably taken a backseat to real-world endeavors over the past few years. However, no longer is that the case!

This coming miniseries will include AIR results for both the top 50 wide receivers and the top 35 tight ends, along with breakdowns of results on a per-player basis, with specific focuses on veterans and then first- and second-year players. It will begin with the results for the receivers, ranked from highest AIR score to lowest.

However, prior to that, I’ll offer the following disclaimer: I’m not claiming AIR to be a predictive metric, as some preliminary (unpublished) work has shown it’s not overly sticky from year to year for determining top fantasy finishers. To that end, enough work has been performed and provided across varying fantasy websites to assert that volume is king, and stands as the best differentiator between higher and lower scoring fantasy assets. In other words, 160 relatively “poor” targets will still trump 80 “good” targets every time.

Where I believe AIR can be implemented is to potentially answer the question of “what if?” What if a supremely efficient receiver accrues more targets in subsequent years? Conversely, what if an inefficient receiver fails to sequester as many looks as in years past? This, in my estimation, is where AIR can be best utilized to afford an edge on helping to decide when to trade, or trade for, certain pass catchers.

With that preamble in hand, let’s get to the data! Below are summarized the AIR results for the 2019 top 50 wide receivers. Please note that any points from rushing have been subtracted and are not included – this is a receiving-only analysis. Subsequent articles will provide individual player breakdowns.

PPR Rank Player Team Target Points Team Targets Team Points AIR AIR Rank
29  Terry McLaurin WAS 93 191.9 479 687.2 1.438 1
9  Kenny Golladay DET 116 250 571 902 1.364 2
28  Marvin Jones DET 91 193.9 571 902 1.349 3
2  Chris Godwin TB 120 273.3 630 1064.5 1.348 4
11  DeVante Parker MIA 128 246.2 615 883.4 1.339 5
37  Darius Slayton NYG 84 170 607 929.1 1.322 6
21  AJ Brown TEN 84 205.1 448 829.2 1.319 7
47  Tyrell Williams LV 64 143.1 523 891.6 1.312 8
4  Cooper Kupp LAR 134 270.1 632 978.9 1.301 9
22  John Brown BUF 115 214 513 747.9 1.276 10
27  Calvin Ridley ATL 93 191.6 684 1104.4 1.276 11
20  Stefon Diggs MIN 94 212 466 827.3 1.270 12
15  DJ Moore CAR 135 228.5 633 849 1.262 13
18  DJ Chark JAC 118 221.8 589 884 1.252 14
19  Courtland Sutton DEN 125 219.2 504 719.5 1.228 15
13  Tyler Lockett SEA 110 235.7 517 906.1 1.223 16
40  Diontae Johnson PIT 92 157 510 721.1 1.207 17
32  Tyreek Hill KC 89 186 576 1007.8 1.194 18
10  Amari Cooper DAL 119 245.9 597 1043.1 1.183 19
44  Golden Tate NYG 85 152.6 607 929.1 1.173 20
50  Breshad Perriman TB 69 136.5 630 1064.5 1.171 21
34  Cole Beasley BUF 106 180.8 513 747.9 1.170 22
7  Allen Robinson CHI 154 254.7 580 820.1 1.170 23
41  Robby Anderson NYJ 96 159.9 521 748.1 1.160 24
16  Mike Evans TB 118 230.7 630 1064.5 1.157 25
33  Emmanuel Sanders* DEN 97 182.9 504 719.5 1.153 26
12  Jarvis Landry CLE 138 236.4 539 805.4 1.146 27
43  Chris Conley JAC 90 154.5 589 884 1.144 28
17  Tyler Boyd CIN 148 224.6 616 829.2 1.127 29
26  Jamison Crowder NYJ 122 197.3 521 748.1 1.126 30
1  Michael Thomas NO 185 375.5 581 1058.4 1.114 31
35  Larry Fitzgerald ARI 109 179.4 554 822.7 1.108 32
39  Mike Williams LAC 90 161.1 597 980.6 1.090 33
46  Marquise Brown BAL 71 146.4 440 833.5 1.089 34
8  Julian Edelman NE 153 247.7 620 924.1 1.086 35
36  Curtis Samuel CAR 105 152.7 633 849 1.084 36
30  DK Metcalf SEA 100 190 517 906.1 1.084 37
23  Davante Adams GB 127 212.7 573 885.3 1.084 38
3  Julio Jones ATL 157 274.4 684 1104.4 1.082 39
24  Michael Gallup DAL 113 212.7 597 1043.1 1.077 40
42  Randall Cobb DAL 83 155.8 597 1043.1 1.074 41
6  Keenan Allen LAC 149 259.9 597 980.6 1.062 42
5  DeAndre Hopkins HOU 150 262.5 534 895.3 1.044 43
48  Sterling Shepard NYG 83 132.6 607 929.1 1.044 44
31  Deebo Samuel SF 81 155.2 478 878.2 1.043 45
25  Odell Beckham Jr CLE 133 201.5 539 805.4 1.014 46
14  Robert Woods LAR 139 215.4 632 978.9 1.000 47
45  Dede Westbrook JAC 101 150 589 884 0.990 48
38  Christian Kirk ARI 108 156.9 554 822.7 0.978 49
49  Sammy Watkins KC 90 137.3 576 1007.8 0.872 50

 

*AIR value is a weighted average of statistics accrued from stints in Denver and San Francisco

Find me on Twitter @EDH_27 (even though I rarely post anymore)

eric hardter