Full disclosure: in my day job I’m a media planner. I spend my time working out how people act and then trying to abuse that information to get my clients’ ads in front of the right people. There are plenty of interesting spots where my professional abilities and my love of fantasy football tend to overlap, and that’s what I want to look at today.
Google are taking over the world. We all know that’s true. They’ve got information on everything and everyone and know more about what you’ll do next than you do yourself. But the flipside of all that is we get to see some of that information and learn about people’s behaviour. So I started wondering what we could learn about the IDP world based on what people are searching for.
This is how all FF terms stack up against IDP: