Three Players to Target During a Dynasty Rebuild

Justin Wright

As we all know, not every team can be a contender each and every season. So if that isn’t you, then you’re in the right place. One of the more underrated aspects of dynasty football is getting to rebuild a flawed roster. While the flip side of that is it means you won’t be contending this year, it does mean you get to take some home run swings on post-hype second-year players and post-hype sleepers. And yeah, some may not pan out, but that’s the beauty of buying low; it most likely won’t be detrimental to your long-term success.

Now that we understand the type of players we’re targeting, let’s dive in.

Henry Ruggs, WR LV

We are one year removed from Ruggs being talked about as one of the next great speed receivers, and oh boy, were we wrong. It’s safe to say he failed to live up to the hype, and now his value appears to be in freefall. However, all hope is not lost. The talent is still there, and if you watched the Raiders last year, it was clear that they didn’t utilize Ruggs properly.

Rather than using him out of the slot, the Raiders asked him to run straight over and over and over. He was fifth in yards per reception in 2020 and ninth in yards per target. And in theory, that sounds great, but when you only receive 43 targets, it makes it difficult to capitalize on those kinds of low-percentage plays. If the Raiders start to utilize him in different situations, Ruggs could start to produce at a more consistent pace.

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When looking at his ADP since last season, he has dropped from his peak of 62nd overall down to 116 now. His current price is what makes him such an attractive option in dynasty, especially when you factor in that the Raiders didn’t bring any high-level competition this off-season (even though we know they tried).

He currently leads a wide receiver room full of aging vets (John Brown) and another second-year dud (Bryan Edwards), so it’s very likely he finds a way to improve on his rookie campaign. If he has a bounce-back sophomore season, Ruggs could find his way into a critical role on a contending team in fantasy soon.

AJ Dillon, RB GB

‘Dillon season’ may have ended in March when Aaron Jones re-signed in Green Bay, but a window to acquire him has opened right back up. Considering the drama surrounding Aaron Rodgers, there is a chance the Packers may move on from him and adopt a run-heavy scheme to help ease Jordan Love into the NFL. Even if this means that Dillon is the 1B to Jones’ 1A, there is plenty of value in an RB2/flex-level running back.

It is also worth noting that Jones has not been the most durable player throughout his four years in the NFL. To date, he has only played 16 games in a season once, and I don’t expect him to get healthier as he continues to age. Just last season, when Jones left due to injury in week 16, Dillon managed to score a whopping 25.9 fantasy points on the back of 22 touches. So not only will he hold value with Jones healthy, but he also carries actual RB1 upside without Jones.

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When looking at his cost, it’s clear that the fantasy community is down on Dillon relative to when we thought he would own the Green Bay backfield by himself. He’s currently going just inside of the top 100 in startups, which means you can potentially acquire him for the cost of a high to mid second-round pick, which I think is worth the risk considering the upside and value of a productive running back.

Jerry Jeudy, WR DEN

Now here’s a player who’s highly different from Ruggs and Dillon. Unlike the previous two players, Jeudy had a productive rookie year – posting 52 receptions for 856 yards and three touchdowns. What’s even more impressive is he did it with arguably the worst quarterback in the league in Drew Lock. But, if you ask around dynasty leagues, several owners have soured on Jeudy because Courtland Sutton is returning, and Lock is still currently the starting quarterback in Denver.

Even though Lock is still on the team, Denver did add competition by trading for Teddy Bridgewater. And after watching both quarterbacks play last year, it’s only a matter of time before Bridgewater goes out and takes the job. While he won’t turn Jeudy into a true WR1, he will continue to allow Jeudy to develop until Denver can find its signal-caller of the future in 2022.

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As I mentioned above, dynasty owners have started to doubt Jeudy. He’s fallen from his opening ADP of 41 down to 55, and while that’s not a huge drop, it’s enough to make him a viable trade target. If things go as planned, he should see his ADP rise heading into 2022 as many start to predict the all-popular third-year breakout. Now is the time to acquire Jeudy before the cost rises to where it should be.

justin wright
Three Players to Target During a Dynasty Rebuild