The Market Share Report is a great resource to prep for the NFL Draft. It’s also a great tool for devy players because it spotlights breakouts and future draft prospects.
If you are new to market share, the metric is used to determine a player's ownership within their offense. The more they own, the more important they were to their team’s offensive scheme. If you want to take it a step further, you can evaluate a player’s dominator rating which takes into account a player’s ownership of his team’s yardage and touchdowns. I talk about dominator a lot because it’s a major focal point of my process.
This installment highlights the most productive wide receivers in college football. Currently loaded with exceptional talent at the position, we are going to see at least the next two draft classes stacked with wideouts. The 2022 draft might also be deep at wide receiver. The wide receiver landscape for the NFL is going to rapidly change with this youth movement in the coming years.
To create this installment of the report, I determined the market share rates for the top 200 receivers in yardage for 2019. From there, I separated them by class, allowing us to zoom out to analyze how these players produced compared to other players in their class. I also provide an indication of breakout ages, considering freshman and sophomores are usually around 18-19 years old.
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Thanks Bruce. An annual staple and one of the key metrics that gives us important clues about who will perform well at the next level. After reviewing previous years as well (I encourage everyone to do this!), I noticed an important pattern. You really want to zero in on the juniors and sophomores. Seniors with high market share have to be taken with a grain of salt. The few who hit, seem to have a combo of – small school background, big physical prototype, and had a good/great landing spot (elite QB/good scheme). For example – Golladay is a stud but Corey Davis continues to struggle.