Dynasty

The Brittish Invasion

britt

The Tour De Britt has finally concluded and all the speculation of his future landing spot can finally end.  St. Louis is a prime location for Kenny Britt, despite most people hoping he’d end up in New England or Carolina. Jeff Fisher has seen Britt’s best seasons and he’ll do his due diligence to get him back in to a situation to build off of some past glory.  How will this impact the St. Louis Rams wide receiving corps? Let’s examine.

There is a very good possibility this is the death knell for Austin Pettis.  Britt, when running on all cylinders, has much more upside than Pettis and is the same age (25).  In fact, despite being in the NFL for five years already, Kenny Britt is only one year older than Brian Quick.  Expect Britt to reduce Quick’s role dramatically.  Amidst a plethora of young wide receivers, Britt brings a lot of game experience and is the only player in that corps to ever taste some sort of success at the professional level.  As was stated in the DLF article, “Is Britt Still a Fit,” last season was a perplexing year for the fifth year receiver.  He seemed hesitant to get hit and lacked focus.  Even when the ball was delivered right on his numbers, he alligator armed it while looking for the incoming defender.  Perhaps having Jeff Fisher as his coach again will calm him down and allow him to regain his confidence.  The history between Fisher and Britt made this signing almost seem like a default move once Britt was guaranteed to be leaving Tennessee.  Now it has come to fruition and his owners should be excited.

In 2011, New York Jets Offensive Coordinator Brian Schoettenheimer, now the Rams Offensive Coordinator, had a couple of receivers who moderately compared to the St. Louis receiving corps.  Plaxico Burress was the “big” receiver and Santonio Holmes was the shifty, versatile receiver.  Kenny Britt has good size (not quite as big as Burress, but close) and he has the ability to be used all over the field like Holmes.

For conjecture, let’s assume Britt takes on a hybrid of Burress’ and Holmes’ roles.  Burress caught 45 balls, including eight touchdowns in 2011 and Holmes caught 51 passes for eight touchdowns that year.  Plaxico Burress made his mark in the red zone – Britt could comfortably fill that role if he can reestablish his confidence and throw his weight around.  I think Tavon Austin, Chris Givens and Stedman Bailey will play more of the “Holmes” role, but Britt could get his piece of that action, too. I’m not assuming Shoettenheimer replicates his old play calling from New York, but I do think he could weave some of those plays into the St. Louis playbook.

We have to keep in mind, Brian Schoettenheimer lost his job in New York due to passing too much for Rex Ryan’s taste.  Like Rex Ryan, Jeff Fisher shares the run-first mentality and loves to pound opposing defenses on the ground.  The Rams will use Zac Stacy a lot, but with a healthy Sam Bradford, expect to see a lot of pigskin flying.  The Rams averaged 37 passes per game when Bradford was under center last season, before he went down with a torn ACL in week seven.

In reality, the patient fantasy owners who have been holding onto Britt in hopes he’d land somewhere advantageous, may be let down.  In fact, I’m pretty sure his price has dropped a little bit since the news broke of him signing with the Rams earlier today, but this offense is underrated and hasn’t hit its stride yet.  When player price drops, value usually increases.  Bradford is about to embark on a last chance season with the Rams and newly signed veteran backup Shaun Hill has shown he is more than capable of carrying a team on his back in a dire situation.  This passing game will be in good hands if Sam Bradford can’t stay healthy or if he falters.  People value players differently and not many things affect the perspective of the fantasy community like a change of scenery.  It is always good to test the trade winds when a player lands on a new team, if nothing else than to see how the current owner feels about the news.  If you haven’t acquired Britt yet, don’t be scared off just because he didn’t end up in a Patriots uniform.  Kenny Britt has a favorable opportunity with the Rams to go from the garbage pile to a weekly starter, especially if he remains healthy and motivated.

11 Comments

11 Comments

  1. SJ

    March 31, 2014 at 9:15 pm

    Its been 5 years in the league, when can we call a bust, a bust?

    I say that a bit tounge in cheek, because I believed strongly in Britt at one point, when he was healthy and focused. And still would if he never got hurt. But he’s looked significantly sub-par on the field over the last two years. There’s no explosion or agility anymore, and even if he gets back his focus, he still just looked plain bad on the field.

    The best I can see him doing is what BMW did in SEA, which would be turning into a big physical, box out receiver with little speed to blow past guys, relying heavily on jump balls and out muscling CB’s with his height. That only lasted a year for BMW before fading away. I’m not so sure Britt will be much different.

    I’m not so worried about where he ended up – the offense, Bradford, or anything regarding STL so much, which I agree most maybe are. Im worried that Britt hasnt got much left, even at 25, because he’s plain never looked the same after having his knee blownout.

    • Chris

      April 1, 2014 at 7:26 am

      x2

    • Pete

      April 1, 2014 at 7:59 am

      I think it’s pretty safe to say after this year we will find out if Quick and Britt can be considered “busts.” I’ve been holding Quick for years but this is the last year I’m willing to wait, and with Britt that makes it even more cloudy unless he screws the pooch. Make or break year for both in my mind so I’ll be watching closely.

      • Johnny Bag of Donuts

        April 1, 2014 at 12:15 pm

        No need to wait a year on Quick…he is never gonna be that guy…..similar to Stephan Hill…looks good on paper but just doesn’t have it…I hope Britt can resurect his career and be that big WR that Bradford despartely needs to complement Austin and Bailey if he does Bradford could make a huge jump forward……Finally

  2. Miller Tyme

    April 1, 2014 at 9:31 am

    Ty,

    First sentence, 2nd paragraph: I think the phrase you’re looking for is Death Knell. Minor, but as a writer you should be aware :)

    reference: http://public.wsu.edu/~brians/errors/deathnail.html

    • Ty Miller

      April 1, 2014 at 7:34 pm

      Haha Thank you. Yes, I made that mistake.

  3. Jacob Feldman

    April 1, 2014 at 10:40 am

    If you own Britt, you would have definitely preferred New England or Carolina, but St. Louis is definitely a nice spot to land as well. He’s back with his former head coach who made him a top WR and he’s in an offense severely lacking what he can bring to the table.

    The question for me is if Britt will ever mentally recover from his knee injury. As someone who has dealt with a major leg injury, there is a mental part that goes with it. When I watched him last year, he always seemed to be thinking about where everyone was on the field. He seemed afraid of getting hurt again. If he can get over that hurdle, there isn’t any reason he can’t get back to what he was. It is a major hurdle though that some people never get over.

  4. phantasy5

    April 1, 2014 at 2:47 pm

    I’m happy to say I’m not a Briit owner in any league! But for the people who still believe he can come out of this coma he’s in, I wish you all the luck and honestly hope it works out for you all! I’m just not sold on this guy and that’s a gut feeling I have had for awhile! I believe “attitude” is everthing no matter what you do in this world and he has the wrong kind. Then couple that with alot of talent and a lack of heart and it’s not good for him, especially if he’s tenetative about getting hurt. I hope I’m wrong and he has a good year, but I don’t have faith that will happen.

    • Slick

      April 1, 2014 at 7:23 pm

      He likely will have to make it thru training camp first. If he makes the 53, then he has a legit shot. any discussion prior is premature. he is your classic boom/bust upside flyer.

  5. rt37

    April 2, 2014 at 11:33 am

    what 2014 rookie pick would you give for Britt?

    16 team league

    2.11? or 27 overall?

  6. Ben

    April 5, 2014 at 10:13 am

    I dropped Britt last year, but if I still had him, I’d happily take a late 2nd round rookie pick!

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